Sportsbook Sign-Up Bonuses and Promotions

Free cash for signing up, bonuses for referring friends and free contests are just a few bonuses and rewards available to Canadians from online sportsbooks. We shall start by headlining and explaining the sign up bonus (the most common bonus redeemed on sportsbooks), how to receive the bonus and what a rollover requirement is, before moving into more significant details about other bonuses, rewards and promotions available from the best online sportsbooks. 

Sign Up Bonuses Explained

As competition is stiff in the digital marketplace, it is not uncommon to see businesses offer some form of first time user or sign up bonus. Online sportsbooks are no different, with many offering new users a welcome bonus when creating an account.

The sign up bonus is one of the first things most people consider when picking an online sportsbook. Although it is not the only factor when choosing, it can help narrow down the search from many options to just a few. 

While a sign up bonus is great, they do come with a few rules that are important to understand. We shall explain the standard 100% sign up bonus and what a rollover requirement is before exploring other types of bonuses and promotions available to Canadians from our top-rated online sportsbooks.  

100% Sign Up Bonus

Though not all, the majority of great online sportsbooks available to Canadians will match your first deposit by 100%. When making the first deposit, any online sportsbook offering the bonus will ask if you would like to receive the bonus. If you choose to accept the bonus, then the online sportsbook will match your first deposit. Most online sportsbooks match only up to a certain amount of money, often between $200 and $300 and these bonuses come with a rollover. 

Depending on the sportsbook, you may need a bonus code to receive their sign up bonus. While most will ask if you want to receive to receive it when making your first deposit, some will have a box on the page where you need to enter in the code. 

What Does Rollover Rate Mean?

Many people opt to receive the sign up bonus, without knowing about the rollover attached to it. A rollover is a requirement set out by the sportsbook when you receive certain types of bonuses. Rollovers are standard on all sign up bonuses.

A rollover requires you to wager a minimum amount of money before you are eligible to make withdrawals on winnings. Say you make a first deposit of $100 and receive a 100% bonus with a 5x rollover. The amount you need to wager is the sum of deposit plus the bonus amount times the rollover (($100+$100))*5). The total you need to wager with funds from your first deposit is $1000 to reach your rollover requirement. 

Rollovers on most online sportsbooks range between 5x and 10x. Any rollover greater than ten times is too high and receiving a bonus is more of a burden than anything. Also, any online sportsbook offering a sign up bonus of 100% without a rollover could be operating a shady enterprise. Online sportsbooks are businesses and simply giving someone $100 without any stipulations is not a great way to make money.

Other Sign Up Promotions

Not every online sportsbook provides a 100% bonus when signing up. Some offer different rewards, as a way to provide a unique selling proposition to potential customers. Some offer smaller deposit bonuses. Instead of 100%, they may offer 50% but at a lower rollover rate. Other online sportsbooks will offer a free bet instead of a sign up bonus. These bets are usually capped at $10 to $20 and may require minimum odds for the bet to be considered valid.

Online Sportsbook without Sign Up Bonuses

A few options do not offer any form of bonus when signing up. Pinnacle is one that quickly comes to mind. Instead of offering bonuses (or much in terms of customer service and other features), Pinnacle provides better juice on just about every line. Sportsbooks that operate like Pinnacle tend to cater more towards high rollers and seasoned bettors. 

Promotions, Rewards and Free Bets

Promotions, rewards and free bets are other ways online sportsbooks attract new customers and reward their current users. Each online sportsbook offers its own promotions, rewards and free bets. Some focus more on promoting the most exciting sporting events, while others offer up free bets, points and other benefits for being an active member.

Free Bets

Free Contests

Treble Bonuses


Reload Bonuses

Losing Bet Bonuses

Level or Tier Based Reward Structures

Reactivation Incentives

Preferred Member Rewards and Bonus

Bonus Codes

Friend Referral Bonuses

Bitcoin Bonuses and Promotions

Seasonal Bonuses and Promotions

Rules, regulations and Restrictions

When accepting a bonus, there are sometimes additional rules, restrictions and regulations. If you are unsure, it is a smart idea to read the fine print before accepting a bonus. These are a few standard requirements or rules you will see on online sportsbooks.

Minimum Odds

Multiple Accounts

Time Limitations

Forfeiting a Bonus


Frequently Asked Questions 

Before accepting a sign up bonus or any other promotion, here are some of the most commonly asked questions Canadians have about online sportsbook bonuses and promotions. If you find your question is not answered here, directly contact the online sportsbook's customer service department for more information and help. 

Are Sign Up Bonuses Legal in Canada?

Should I Accept Bonuses When Signing Up?

How Long Until I Receive my Bonus?

Where Do I Find More Information on My Sportsbook’s Promotions?

Can I Request a Bonus?

Can I Withdraw my Money Before I Hit My Rollover Requirement?

Why are Sportsbook and Casino Sign Up Bonuses Different?

How Will I Know When I Have Hit my Rollover Requirement?

What is the Quickest Way to Hit my Rollover Requirement?

What if I Want to Close my Account Before Hitting my Rollover Requirement?


Canadian Sportsbooks Guide

  • Lesson 3: How do sign-up bonuses and promotions work